Tire Industry Capstone Project Marketing Essay

Tire Industry Capstone Project Marketing Essay The report examines the global Tire industry. the industry is dominated by 10 firms controlling 95 of the global market. First, the report analyses the fundamentals of the industry followed by an analysis of each of the companys performance. The report later analyses the key success factors and indicators for the industry and makes recommendations as to the way forward. Introduction The tire industry is a large-scale market that produces high quality original and replacement tires with the use of natural and synthetic rubber. These tires produced from natural materials and synthetic rubber is greatly utilized by motorcycles, trucks, cars, earthmoving equipment, aircrafts, bicycles, and scooters. The tire industry is divided into different sections that include America, the Asia-Pacific, and Europe. This constitutes about 95% of the worlds market. Our list of ten selected public companies has their headquarters represented among these markets, and thus the percentage of their sales per market varies. Despite a global recession, a number of these tire firms has demonstrated a strong performance, and the recovery has especially been pronounced in the Europe and markets of Canada, United States and Mexico. The contents will reveal in what areas these ten public firms are particularly delivered, and some ways in which they are still struggling, or have room for some improvement. While the growth has traditionally been viewed in the West, the emerging markets in Asia such as China prove to be a battleground for revenue and sales growth of the future. The relative leaders in this industry are Michelin and Goodyear, with the lowest performing firms as Kumho and Yokohama. Some of the firms decisions have placed them in a favorable position to dominate opportunities around the globe, while others have an overwhelming amount of disadvantage in meeting such goals. Performance requirements such as high-speed test, endurance test, low pressure test, road hazard impact test, bead unseating test, and accelerated aging test. The endurance test show that the test results increase linearly in stringency based on the number of tire failure. However, the top performing firm is the Michelin meeting the performance criteria with over 90% in all the criteria. Michelin is technologically a better tire company compared to the rest, while Kumho is the least performing tire company. List of the Ten Public Firm in the Tire Industry The top ten tire firms include: 1. Bridgestone Corporation 2. Compagnie Gà ©nà ©rale des Établissements Michelin 3. Good year Tire and Rubber Company 4. Continental AG 5. Pirelli C. S.p.A. 6. Sumitomo Rubber Industries Ltd. 7. Yokohama Rubber Company, Limited 8. Hankook Tire 9. Cooper Tire Rubber Company 10. Kumho Tire Co. Ltd Key Success Factors and Key Success Indicators For the purposes of this research paper, we will analyze three key success factors namely the financial factors, human resource and customer satisfaction. For each of the KSF identified for analysis, there are at least three key success indicators as listed below; Customer Satisfaction Customer average rating as given through company annual surveys Awards for crucial success Position among top 20 in the country Human resource Employee count growth Proportion of workers who have higher education Revenue per worker Key Financial factors Return on equity Return on asset Leverage ratio Gross margin ratio Annual sales growth The ability to adapt to new technology Investment in IT In-house staff training BPR change initiatives Customer satisfaction Average score Awards received Position in top 20 Sustainability indices as reported in the respective companies sustainability report for the last year. Percentage of material reused Percentage of material recycled Reduction in material use In their similar research work, Ghosh, et al. (2001) came up with a distinctive formula for awarding the weights to individual critical success indicators. For the purpose of this paper, Ghosh, et als weightings on the respective KSI are adopted. The scores of these tree factors are given equal weight at 33.3% due to their perceived equal importance in the industry. However, the key success indicators in each of the three categories are given different weights as per their perceived importance in the realization of the respective KSF. All the KSF along with their associated KSI are scored in the excel sheet and weighted totals calculated. Some of the key KSFs that we have identified include sustainable practices, public perceptions, consumer responsibility, the economy, in addition to environmental stances and practices. The KSIs include the market share that each firm possesses, the number of countries in which they operate, the percentage of business devoted to tires, as well as the number of employees per dollar of revenue and diversification of the board in terms of country of origin. These KSF and KSI were selected to effectively evaluate the relationship that between other external factors that will make tire production in the industries thrive. A key success factor could also include dealer or brand loyalty, and how well companys can retain their customer basis. It is believed that sustainable practices of how the wages and benefits exist will greatly promote the success of tire production, in addition to how the merchant network or tire distribution is handled; considering the fact that production is directly controlled or is dispensed out on a franchise basis. When it comes to public perception, this deals with whether the brands from a specific region are favored, due to their ascribed value. In addition, the devotion to advertising in terms of dollars on a by-region basis would be an interesting KSI under the KSF of public perception. Consumer responsibility is how they respond to incentive programs offered by merchants, or where they turn to purchase whether they go in store or defer to online shopping. One other interesting KSF that we are concerned with is the environment. What this means in terms of a KSI is the method and rate of scrap tire disposal. In addition, interest is the consumption levels of electricity, water, fuels or others necessary for disposal and manufacturing. However, it is anticipated that this KSF will majorly determine the long term success of tire firms. When it comes to the KSF of the economy, differentiating it from the internal finance of companies is not certain, using the KSI and KSF to assess and analyze performance in the tire industry is justified. Factors Driving Profitability The players in the tire manufacturing industry are operated out of a number of major centers, and in order for them to earn and maintain a profit, they must ultimately transact with corporate or smaller-consumers. Analyzing the growth rate and operating margins of the firms reveals that just as they are dispersed in where their boardrooms, headquarters, plants, and branches are located they likewise differ on where such revenue and sales are captured. To further complicate factors, some of the weaknesses confronting these firms are regionally based, while others have a global reach and threaten the whole of their operations. Thus, the mixture of strengths and weaknesses facing the firms is ripe of both extreme differences in addition to some unavoidable similarities. Undoubtedly, one of the major factors that seem to affect all the participants is the increase of prices of raw materials. In this context are crude oil, rubber, and other inputs to the manufacturing process. While it is deserving of a separate discussion altogether, the price of one barrel of crude oil has been on the rise amidst global conflict, uncertainty, and other issues. This is a necessary input in the manufacturing of tires and it is not easily replaceable. A direct result of this factor that drives (or threatens) profitability is that the price of products tends to increase as the surge in cost of raw materials is passed on the consumers. Another factor driving profitability then is the type of market segments on which the tire manufacturer focuses on. For example, some of the firms such as Kumho and Yokohama have placed much dedication towards niche markets such as construction, or others, that may be willing to fork over more money for a higher quality product. Due to the diverse approach of these tire manufacturers; we placed much emphasis on the financials aspect. More than the fact that these figures were, on the whole, easy to locate, they are closely connected with a phenomenon that will soon confront the industry. This issue in the horizon is that of so-called unfunded pension and retirement benefits. As a result of this impending crisis, we determined that the financial conditions of firms would be closely related to how they may overcome such. One other reason we determined that this was a crucial factor of performance was that the baby boomer generation concept would imply that a large group of full-time workers would, at the same time, attempt to cash out on such benefits. It means that firms with a high debt-to-equity ratio have less leverage to move around funds to overcome a shortfall when it comes to paying out employees on a mass-scale. Likewise, those with relatively lower revenues would have a particularly challenging time to maintain their operations and to fund such retirees. Some other key performance indicators we determined had significance was the relative market share of each firm, in addition to the number of countries where operations existed. We figured these were important given that some of the more successful firms such as Bridgestone are more diversified geographically. The reason this is important can also be understood in the context of global economics. If one is operating a firm such as Kumho or Yokohama and the Korean or Japanese region respectively endures some domestic market turmoil, it is unlikely that the average trend of sales from international markets will be able to keep them from reporting negative financials, or even facing insolvency. A damaging annual period will not only weaken a firms reputation or brand image, but will also cause the company to struggle to keep the support of investors potentially coming with major consequences. On the other hand, as Bridgestones record demonstrates, having equal or at least some level of balanced representation across the globe means that the only way they will significantly suffer is if there is a financial crisis or some type of market volatility on a global scale. Even so, it is unlikely that such a disaster would have equal effects in each continent or country, or that it would occur simultaneously. It means that in the wake of disaster, a firm that is well-spread across the globe would be able to earn a profit in some areas, while losing in others, and be able to maintain its existence. A further key performance indicator of interest is the customer segments facing the tire manufacturing industry. For example, there has been the trend for companies teaming up and pooling their productive resources in order to transact with high-ticket market segments such as the airline industry. We determined that this key performance indicator is derived out of the Porter force of bargaining power of buyers. It is also directly connected and can help firms individually, and overall, to overcome the struggles that come from increasing raw material and commodity prices, globally. If carefully constructed, such agreements between rivals can assist in overcoming their mutual threats, and allow them to devote more resources and attention to important fields such as research and development, or creativity. Subsequently, more useful technologies and more desirable products will be churned out, in a mutually (or internationally) beneficial manner that will allow each industry player to ma ximize their own chosen attribute of differentiation. For example, some firms may devote much energy towards passenger cars, while another focuses on non-highway equipment, or high performance tires. If working together can help to alleviate the hurdle of increasing input prices in the manufacturing process, there will be a net benefit on the industry in the quality and the number of products disseminated to the market segments. Bibliography Datamonitor: Compagnie Generale des Etablissements Michelin. Company Profile. Publication Date: 5 Aug 2011. Datamonitor: The Yokohoma Rubber Co., Ltd. Company Profile. Publication Date: 24 Feb 2012. Datamonitor: Bridgestone Corporation. Company Profile. Publication Date: 29 Jul 2011. Ghosh, B. Liang, T., Meng, T., Chan, B. (2001). The key success factors, distinctive capabilities, and strategic thrusts of top SMEs in Singapore. Journal of Business Research. Vol. 51(3): 209 Marketline: Kumho Tire Co. Inc. Company Profile. Publication Date: 31 May 2012. Porter, M. E. The Five Competitive Forces That Shape Strategy. Harvard Business Review, January 2008. Appendix and exhibits Tire Industry: NAICS Code: 326211 Top Ten Companies: 1. Bridgestone Corporation 2. Compagnie Gà ©nà ©rale des Établissements Michelin 3. Goodyear Tire and Rubber Company 4. Continental AG 5. Pirelli C. S.p.A. 6. Sumitomo Rubber Industries Ltd. 7. Yokohama Rubber Company, Limited 8. Hankook Tire 9. Cooper Tire Rubber Company 10. Kumho Tire Co. Ltd

Calaveras Vineyards Essay

The purpose of this analysis is to determine if Goldengate Capital should participate in a $4.5 million management acquisition of Calaveras Vineyards. Located in Alameda Valley, California, Calaveras Vineyards sits on 220 acres, consisting of 175 acres of vineyards, and 45 acres of equipment sheds, a winery building, and a small farmhouse with guestrooms, offices, and sales room. Strategic Analysis SWOT Analysis Financial Analysis Current management of Calaveras, Stout PLC, prepared pro forma financial statements for fiscal years ending 1990, 1991, 1992, and 1993. This information is being used to examine historical data and look for relevant patterns in order to further valuate Calaveras Vineyards. Sales increased from $2.4 million in 1990 to $2.8 million in 1991. In 1992 Calaveras started to produce premium wines with increasing average industry prices. Although sales decreased from 1992 to 1993, cash flow improved immensely. Increasing the average price, and introducing premium wines, allowed Calaveras to gain a higher profit margin. Based on the pro forma historical financial statements, a comparative analysis has been completed to identify Calaveras’ position among other manufacturers of wine and brandy. Calaveras, when compared to other manufacturers industry-wide, may have not have the capability to pay its obligations. The current ratio of 0.4 is less than 1.0, indicating that Calaveras does not have enough current assets to cover their liabilities, to include equity. Although the current ratio is low, this does not mean there is a critical problem. Management should be aware and address quickly to determine what action to take. The assets to sales ratio indicates that Calaveras somewhat efficient in managing its assets in the relation the revenue generated. The higher the number the less investment is needed in order to generate revenue. Calaveras falls somewhere in between the upper and median quartile. They  will need to invest in order to generate more revenue. Calaveras’ is producing a 10% return on sales, above the upper quartile of industry norms. This means the vineyard is growing more efficient and providing growing profits. The return on assets ratio falls between the upper quartile and median quartile of the industry norm, and illustrates how well management is employing the company’s assets. With rate of 4.2% Calaveras is doing better than some of their competitors utilizing assets, but may need to invest to yield a higher rate, which will attract potential partners and lenders. Projections Forecast assumptions were used to project cash flow in the next 5 years. All assumptions are have been analyzed for reasonableness and work to generate a forecasted Income statement and balance sheet. A growth rate of 2% may not be sustainable, but it is conservative and will be used in discounting cash flows. Depending on how Calaveras will utilize free cash flows, capital expenditures may increase, resulting in a decrease in cash flows. However, these expenditures should yield a higher return on sales, and increase cash flows. Valuation Based on the forecasted income statement and balance sheet a discounted cash flow is calculated, using the weighted average cost of capital to discount cash flows.

The Secret of Finding Meaning in Life

The Secret of Finding Meaning in Life Life is truly too short, this phrase really bothered me because it made me think of how I could make my life meaningful and with sense; something that is living life to the fullest and touching the life of others by serving them because in serving you will know what really life is Just like Jesus who came to earth not to be serve but to serve. But how we could make our life living with significance and meaning?This question is so stunning especially when we realized that we are at the wrong path since we are living here on earth. Is there such thing as secret of finding meaning in life? That might some what answers me base on certain articles that I Just read and as well as the video that amazed me while viewing. This first article defines life and it's meaning which is â€Å"Meaning in Life [live the life that you want]† by Albert S. Wang, written on November 19, 1997.This article, questions you if you are really contented and happy of wh at you have and if this is really the life that you wanted. It is said in here that to be able to live a life that you want and to put a meaning on it; you must first know yourself from within because this makes you know of who you are, second is know where you want o go for it gives you direction in finding your happiness. These things are beginning of having a meaningful life.To find the meaning of your life, you must find it with action not Just by waiting for it to come and you can also find this meaning in life not just in distant place but mostly it is found near you. Putting a meaning in your life is all about the choices and decisions that you made on where you want to go. Just live your will and you'll see that each day you will grow in having a meaningful life. The second article that touches me is entitled â€Å"So What Will Matter? † sent by Leandro G. Cruz and shared by Joe Gatuslao of Bacolod City, Philippines. Its original title is A Life That Matters.This arti cle is so inspiring because it stresses that all that you have got starting from yourself Just like beauty, fame, wealth and all other things that you have are Just in vain because these things are not forever yours, these are just passing things and you cannot bring these things when you leave earth but what really matters are the thing that you made that others will remember you of your goodness, the things that you gave not Just in material aspects but in all, living your ife with significance, teaching others and set yourself as an example to them.All of these things are living a life that matters. This third article has an unknown author which entitles â€Å"A Purpose†. The article speaks that all of us who are created by God has a unique and significant purpose. Each of us is given a chance to find our designated purposes but you must wait when the right time comes because nas set it tor you at a time when you are equipped and ready. Most of the time you'll experience t he roughness of life but don't be dismayed because there is always a helping hand that will take care of you, which isGod who never leaves you. Just stay at the right path and do good deeds for in the end you will find your own way to the pearly white gate. The next article is the one that I liked most which is â€Å"The Journey of Our Life† shared again by Joe Gatuslao from Bacolod City, Philippines. This article actually tells a story about the Emperor who owned a huge land and he told his horseman that if he could ride on his horse and cover as much land area as he likes, then the Emperor would give him the area of land he has covered.The horseman did not stop riding and whipping the horse because he wanted to cover as much area as possible. Came to a point when he had covered a substantial area and he was exhausted and was dying. Then he asked himself, â€Å"Why did I push myself so hard to cover so much land area? Now I am dying and I only need a very small area to bury myself. † This story is really similar with the Journey of our life because most of us are always striving for richness, properties, possessions, power etc.So we work harder and harder until we come to realized that all of these things are not necessary for living a happy and meaningful life; we must balance our way of living so that we could not missed omething in life that might happen once. The next thing that I am going to share is all about the video clip that I watched; it's about an old woman at the age of 47 and her name is Susan Boyle who joined in a certain show that searches for extraordinary talents namely Britain's Got Talent.During her performance, a big shock was made by Susan because at the beginning when she first introduced herself, everybody was against her like they are judging Susan of Joining the show where she looks like so ordinary and nothing to show up but when she start on singing all where stunned by her angelic voice and hey gave her a standing ov ation but most importantly the three big yes from the strict Juries. This gives us an insight that we must not Judge the person's appearance because you'll never know what's the biggest surprise that comes from within.God created us with equal gifts and we must use this as an inspiration to others. This last article is a prayer entitled as â€Å"Mere Possessions†. It's all about the prayer of a woman who asked a help from the Lord, asking that she might not put much stock in possessions because things don't last and you cannot bring all of these things when you leave earth. That we come into the world with nothing, we leave with nothing.Having a meaningful life is about your choices and decisions that were made; Just make sure you have chosen the right path because if you do then you'll end walking along the pearly white gate and that is the fulfillment of having a meaningful life. There is really no such thing as a secret of finding a meaning in life; it's Just you who will make it meaningful by doing what is right and Just; live happy and be happy all the time because life is Just too short, you might missed something so let's make the most of it.

Why Is Child Obesity an Important Health Problem in America

Why Is Child Obesity an Important Health Problem in America? Webster University Unknown Student Techniques of substance Abuse Counseling Dr. Barbara Omer July 28, 2002 Abstract Obesity is a chronic state of being overweight. It s a life threatening condition and current research has shown that obesity is the leading cause for the increased health threats that persons of the developed world face. Obesity increases a person s threat for contracting diabetes, strokes, heart problems, certain kinds of cancer etc. What s worse is the over two thirds of the industrialized world s population is suffering from obesity and that s putting them in greater health dangers. In recent years, policymakers and medical experts have expressed†¦show more content†¦Each included about 40,000 adults; one survey was carried out in 1991 and 1992; the other was done a decade later, in 2001 and 2002. According to researchers, Flegal,Carroll, Odgen,amp; Johnson (2002), the people surveyed were asked whether a relative had â€Å"been an alcoholic or problem drinker at any time in his/her life,† a question repeated for several types of relative — mother, father, brother, sister, half-sibling and children. Participants also reported their own weight and height, so body mass index could be calculated (B.M.I. is a calculation of weight in kilograms divided by height in meters squared, and a result of 30 or more is considered obese).The first survey, from the early 1990s, found no link between a family history of alcoholism and obesity. â€Å"There was an almost perfect overlap between the B.M.I. distribution of people without a family history of alcoholism and people with a family history of alcoholism. In 2001 and 2002, adults with a family history of alcoholism were 30 to 40 percent more likely to be obese than those with no alcoholism in the family. Women were at pa rticularly high risk: they were almost 50 percent more likely to be obese if there was family alcoholism than if there wasn’t. (Men were 26 percent more likely to be obese.)Why the change over time? He says our so-called obesigenic, or obesity-inducing, food environment has changed in the decade between the two surveys. The most likely culprit, heShow MoreRelatedObesity : Obesity And Obesity1554 Words   |  7 Pages2016 Obesity in America What is obesity? Obesity simply means to be overweight. There are 4 classifications of weight; underweight, healthy weight, overweight, and obese. Doctors classify the different types of weight by Body Mass Index (BMI). BMI measures body fat based on height and weight. Many people think that they are not overweight. But America has a very high percentage of obese people. America is the number one leading country of obesity. 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Love at Play with Deception in Shakespeares Twelfth Night - Free Essay Example

Sample details Pages: 5 Words: 1350 Downloads: 9 Date added: 2019/10/30 Category Literature Essay Level High school Tags: Twelfth Night Essay William Shakespeare Essay Did you like this example? Shakespeares plays tend to revolve around certain themes. As a comedy, Twelfth Night is no exception as it centers around relationships that end in marriage. Shakespeare considers the theme of love through the various relationships he sets up. Don’t waste time! Our writers will create an original "Love at Play with Deception in Shakespeares Twelfth Night" essay for you Create order Throughout the play, these relationships are ever-changing as characters reveal their truths and dishonesties. Through the development of love between the characters of Olivia, Orsino, Viola/Cesario, and Sebastian, the theme of deception makes itself known as these characters are fooled by appearances. As some characters fall for deception while others are actively participating in it, each love is influenced by it, causing it to either crumble or continue, changing the couplings around. As Shakespeare creates this interweaving connection of love and deception, he makes deliberate choices for the characters fate in the world of love and marriage. Since their fictional fate is at his hands, by doing so, he is suggesting that certain relationships are necessary to end for others to begin. In Twelfth Night, with the use of deception, Shakespeare swayed his characters into their appropriately matched relationships and out of the ones that were wrong or mismatched for them. In this play, Shakespeare created a storyline that illuminated the mismatched nature of the relationships in Illyria. This can be seen clearly through Duke Orsinos love for Olivia. While they are similar in nature and in status, they are clearly not meant for one another as Shakespeare displays the unanswered nature of Orsinos love. Orsino is blinded by his own love for her as she refuses to give in to his sentiments. This is a clear mismatch of people considering Orsinos inability to fully recognize and respect her period of mourning after the loss of her father and brother. Both Orsino and Olivia seem to thoroughly enjoy creating a bubble of drama around ones elf. As Orsino is fully committed to wasting away in his pursuit of Olivias heart, Olivia feels like same in her mourning. This relationship lacks the element of deception that Shakespeare plays with in others, possibly hinting at the necessity for some sort of deceit in order for romance to blossom. Though Orsino and Olivia fail to be connected by loves deceptive grasp, there are some very misleading loves at play in Shakespeares Twelfth Night, such as the unrequited love Olivia has for Cesario/Viola. The use of deception can be seen clearly in this instance as Viola transforms herself into a male under the name of Cesario. This disguise causes Olivia to fall for him/her, but Olivias love is not returned. Shakespeares use of deception through disguise allows Cesario/Violas kind and introspective nature to attract Olivias attention. Cesario/Viola says: Make me a willow cabin at your gate And call upon my soul within the house, Write loyal cantons of contemned love, And sing them loud even in the dead of night; Hallow your name to the reverberate hills, And make the babbling gossip of the air Cry out Olivia! O, you should not rest Between the elements of air and earth But you should pity me. (I.v.237â€Å"245) In this moment, Cesario is showing his/her Viola side as he/she tells Olivia what his/her course of action would be if he/she were in Orsinos place. In this way, Shakespeare furthers the deceit in his/her disguise as Olivia falls for his/her womanly nature when in contrast to Orsinos approach. In some lights, Olivia also has a deceptive role as she uses her interactions with Cesario/Viola to step away from mourning in order to better experience her lustful feelings. This deception ultimately attracts Olivia out of her protective shell in order to put her in a better place for her actual fated lover, Sebastian. Viola/Cesario is involved in the love of both Olivia and Orsino, making her a key character in Shakespeares use of deceptive play in order to thwart the relationships that arent working or see no end. His/her appearance disguises his/her true self from the two of them. As Cesario/Viola attempts to evade Olivias growing love, he/she is becoming closer to Duke Orsino who is also being deceived, causing he too to be tricked by her guise. Orsino and Viola begin displaying signs of love even before Violas true identity is revealed. Orsino himself shows interest in Viola through conversation with Cesario. In a slightly flirtatious tone, he asks about Violas age and nature, though it is unclear if the flirting is directed at Cesario or Viola (I.iv). At one point, Viola, so caught up with Orsino says to herself, My state is desperate for my masters love as she too is experiencing a love unable to be returned in her current state (II.ii.35). This allows the reader to notice and compare this r elationship to that of Orsinos love for Olivia. As Orsino grows closer to Cesario/Viola, it is made clear that they are better suited for one another. Shakespeare makes Cesario/Viola the character who is actively participating in the deception of both Olivia and Orsino, giving her the choice. While it is unlikely in Shakespeares time to give a character the choice of a homosexual relationship, it is possible Shakespeare used it for dramatic effect or to better show off the ill-fated nature of Olivias love for Cesario/Viola and Orsino for he/she as well. Either way, both the relationship between Olivia and Cesario/Viola and Orsino and Cesario/Viola creates a sometimes confusing mix of love and sexual attraction towards a member of the same sex. Though Olivia immediately falls for Viola as she is disguised as Cesario, she ultimately ends up marrying a person she knows nothing about, Sebastian. Shakespeare illuminates the positive match between these two as Sebastion is willing and ready to accept Olivias love, unlike his disguised sister. He recognizes the deception at play yet still remains ready to marry (IV.iii.20-21). This is the one relationship that doesnt display a deep amount of thought in the pairing and seems to be fairly convenient for the happy ending. But Olivi a was unsatisfied with love until she met the female version of Sebastian. While their appearance is interestingly similar, her unrequited love for one turns into requited love from the other. Through Violas disguise and their strange likeness, they almost become one, making the pairing of Sebastion and Olivia fatefully satisfying. In the end, the mess of relationships Shakespeare intertwined throughout the story is all beautifully untangled as each of the relationships ends in marriage and they all end up seemingly happy. While this may seem like a fairy tale ending or a quick plot convenience, each couple is now adequately matched according to the master of this plays fate. Shakespeare reconciles the imbalance of love in these relationships to show that through the use of deception and some trickery, requited love can be found for all four characters. Through the similarities of the brother and sister, Sebastian and Viola become the perfect lovers for Olivia and Orsino. Once their guise is down, the love is free to enter. Perhaps this is to say that sometimes people do not know what is best for them and love deceives in order to be right by fate, if one believes in such things. It is possible Shakespeare is hinting that deception in love as a good thing for relationships. Is he making a case against love itself or merely recognizing the subtle ways it intertwines with the act of lying? Its possible hes suggesting that love cannot be formed without a bit of trickery in order to convince one to fall in love. For is there any real love without at least a little falsehood? The roles of deceit and deception quite possibly play into the idea that humans are never satisfied with good and sometimes create dramatic situations in order for their life to be more fulfilling. Perhaps Shakespeare is commenting on how it is human nature to make things more exciting or emotional in order to better ones human experience.

William Shakespeares Hamlet - 745 Words

In William Shakespeare’s Hamlet, Hamlet is a unique character due to his unpredictability. He is attempting to discover the truth in a way that no other character of Shakespeare’s has done. We find Hamlet in a state of deep melancholy due to the death of his father, as well as the very sudden and lewd marriage of his uncle and his mother. Hamlet is inspired by the player giving the speech about Hecuba witnessing the massacre of her husband, Priam. He goes off on his own, and he is bewildered at how this player can show an enormous amount of passion to something that doesn’t exist. Hamlet contemplates on the reason of how he has not been able to act yet, and he feels like he has stalled for far too long. Hamlet’s main issue isn’t that he is a coward, but a truth seeker. He is skeptical about what is true, and that is what plagues him with his duty to avenge his father. To begin with Hamlet, in his first soliloquy, is seen overwhelmed with grie f that his father died, and he suspects foul play. There is no question that Hamlet is at his lowest and most cowardly point in this scene. He first confesses that he wishes that â€Å"the Everlasting had not fix’d / His canon ‘gainst self-slaughter†, but he takes into consideration that it wouldn’t be the best option for him (1.2.131-2). During Renaissance, the Catholic Church condemned suicide and believed that those who committed the sin would damned to Hell. Moreover, Hamlet is stunned by what his mother, Gertrude, has done toShow MoreRelatedWilliam Shakespeares Hamlet981 Words   |  4 PagesWilliam Shakespeare is a historic writer that is well known and wrote many plays in his lifetime. In most of his plays, if not all, he has incorporated hidden meanings and messages. The majority of his hidden meanings are controversial topics of his time period. In Shakespeare’s play, Hamlet, the controversial topic that is throughout the play is relig ion and the afterlife. Afterlife plays a big role in Hamlet and is discussed throughout the play. Multiple authors have written on the topic of afterlifeRead MoreWilliam Shakespeares Hamlet964 Words   |  4 Pagesunsatisfactory situation. In William Shakespeares Hamlet, a characters inability to overcome their weakness due to it being emphasized by their unfortunate circumstance results in their tragic downfall. This is illustrated through Hamlets over thinking, Claudiuss ambition, and Gertrudes naive persona. Hamlets character is one that is very thoughtful and conscious, however some view these qualities as procrastination and over thinking. Even Hamlet himself acknowledges this inRead MoreWilliam Shakespeares Hamlet1482 Words   |  6 PagesIn one of William Shakespeare’s most notorious plays, Hamlet, Shakespeare uses multiple scenes filled with drama to add a certain extreme dimension to the play. In a story filled with drama, such as Hamlet, an author attempts to use intense dialogue and actions in order to invoke personal emotions and feelings in the hearts of the audience. Shakespeare attempted to have the audience feel the pain that Hamlet experienced, sense the feelings of revenge that were deep in the heart of the prince, andRead MoreWilliam Shakespeares Hamlet1308 Words   |  6 PagesWilliam Shakespeare’s play, Hamlet, has deep meaning and sorrow to its story. It has one of the most famous soliloquies ever to be written in theater art, â€Å"To be, or not to be.† At first, reading Shakespeare’s writing seems difficult to understand and be interested in, but as the reader reads on and digs into the roots of the play, it truly grabs the reader’s attention and makes him/her want to know more of the thoughts behind Hamlet. Thus, the story of Hamlet begins and his personality shows throughoutRead MoreWilliam Shakespeares Hamlet 2214 Words   |  9 PagesMadness within: Bipolar William Shakespeare had the uncanny ability to read people then put into words how individuals reacted with one another. His most known playwright is â€Å"Hamlet†. Hamlet leads the opening of the play with grandeur; but, when his father’s ghost of comes to visit him telling of Hamlet’s uncle Claudius killed him. Hamlet schemes a plan pursuing revenge. Hamlet demonstrates depression exceptionally, in the presence of his mother and Uncle Claudius. Shakespeare’s character likely labeledRead MoreWilliam Shakespeares Hamlet Essay751 Words   |  4 PagesWilliam Shakespeares Hamlet Hamlet might well claim to be Shakespeares most famous play because of its language and the charm of its central character. Shakespeare wrote some thirty-eight plays. Taken individuallyRead More William Shakespeares Hamlet Essay1277 Words   |  6 PagesWilliam Shakespeares Hamlet Hamlet has been praised and revered for centuries as one of William Shakespeares best known and most popular tragedies. Based on its popularity, critics alike have taken various viewpoints and theories in order to explain Hamlets actions throughout the play. The psychoanalytic point of view is one of the most famous positions taken on Hamlet.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Psychoanalytic criticism is a type of literary criticism that analyzes and classifies many of the forms ofRead MoreWilliam Shakespeares Hamlet1172 Words   |  5 PagesHamlet is a complex story that uses many literary devices to help develop the characters in Hamlet. One dominant device is irony. The main plot of the story revolves around irony. Hamlet is a witty character and loves to use irony. Hamlet’s use of irony displays how he insults people, discovers useful information, and reveals his true character. The use of irony in this story helps to add depth to each character, which is why Hamlet is one of Shakespeare’s most complex stories. There are three typesRead MoreWilliam Shakespeares Hamlet710 Words   |  3 PagesIn Shakespeares tragedy Hamlet are very few female characters that is caused by the story - the son must avenge his fathers killer , the mother s uncle . Nevertheless images of Gertrude , Queen of the Danish and Ophelia , daughter of royal adviser Polonius , played in the tragedy very important role . In these two images are not simply embodied many typical female character traits - as worthy , and not so . In the process of communication with these women reveal deeper characters of Hamlet andRead MoreWilliam Shakespeares Hamlet Essay2474 Words   |  10 PagesWilliam Shakespeares Hamlet When first introduced to Hamlet he is a character full of pain and confusion, still mourning his father’s death, ‘But two months dead-nay, not so much, not two’.[1] The punctuation here highlights Hamlet’s anguish. Significantly, Hamlet is already portrayed as a misfit, as no one else within the court but Hamlet is wearing mourning clothes; in Shakespeare’s time it would have been worn for at least a year following the death of a king.

Comments for Pervasive and Ubiquitous Computing -myassignmenthelp

Question: Write about theComments for Pervasive and Ubiquitous Computing. Answer: The change management theory can be effective ways to deal with the new forms of challenges that occurs within the industry of healthcare. The study has been able to highlight different types of changes that can be implemented. I do believe that both transitional and transformational change can be implemented depending upon the challenges in each of the cases. The developmental change is most appreciable in the matter of incorporating new types of skills among the healthcare workers (Zablotsky et al. 2015). With the implementation of the healthcare technology, it is possible to improve the quality of care that is being provided by the patients (Grnvall Verdezoto, 2013). In spite of providing the description of all types of change management model, which includes the Lewins Change management model, Kotters 8 step change model and McKinsey 7S model, the essay has concluded about the fact none of the models are not effective enough to deal with manage all forms of challenges. I do strongly agree upon the fact that most of the change management models are only effective in providing some theoretical guidelines. In the reality most of the models cannot completely deal with all forms of challenges that occur due to the change in the healthcare management. Reference Grnvall, E., Verdezoto, N. (2013, September). Beyond self-monitoring: understanding non-functional aspects of home-based healthcare technology. In Proceedings of the 2013 ACM international joint conference on Pervasive and ubiquitous computing (pp. 587-596). ACM. Zablotsky, B., Black, L. I., Maenner, M. J., Schieve, L. A., Blumberg, S. J. (2015). Estimated prevalence of autism and other developmental disabilities following questionnaire changes in the 2014 National Health Interview Survey.